What is copywriting

Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.

Direct response Copywriting

As the name suggests this type of copywriting is written to get an immediate reaction from the reader. Examples of this are buying a product or signing up for a news letter.

Important to Direct response copywriting is that it’s measurable, Both online or in print campaigns.

Types of Direct response Copywriting

  • Long form Direct response copywriting
  • Video Sales letters
  • Catalogs
  • Fundraising letters
  • Magalogs (printed magazine style promotions)
  • Online Sales pages and landing pages
  • Pay-per-click ads
  • Online or print advertorials (article-style promotions
  • Sales emails

Content Marketing

Content mostly refers to informational pages on websites, such as blog posts, article pages or product pages. Alto it does include some elements of persuasion it mainly serves the purpose of educating/informing the reader about a topic or product.

It server to attract and build relationships with prospects in the short term, and to turn them into future buyers in the long term.

Types of Content marketing

  • Blog posts
  • Article pages
  • Homepages
  • Order pages
  • Product pages
  • Social media posts
  • Special reports and other “lead magnets”
  • Email autoresponder sequences
  • Case studies
  • E-books
  • White papers
  • News releases
  • E-newsletters
  • Informational video scripts

The benefits of hiring a copywriter

  • Save You Time: spending time creating your product descriptions and email messages takes time, hiring a copywriter that helps you craft copy will free op your already busy schedule.

  • Present quality content: First impressions are important, and often your product descriptions and copy content is the first thing your costumers see and read with good quality copy your bounce rate will lower and your leads will quickly turns into costumers.

  • Eliminate spelling errors: You always want to inspire confidence making spelling mistakes detracts from your professional image. A copywriter ensures that all your posted content is up to standard.

  • A new perspective: Fresh eyes can breathe new life into your content, a new set of eyes might offer valuable insight into your business and how your costumers interact with it.

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