Audience analytics

Audience analytics

A company can no longer avoid conducting thorough research into the market, target group and its own website. You are curious about, for example, the behavior of your visitors. How old are they? Where do they come from? Where do they mostly end up on the website? The answers to these questions can be found in audience analytics.

What is audience analytics?

Simply put audience analytics is looking at social media traffic data from a variety of sources to better understand and determine who your audience is. How big it is, the way individuals think and how you can influence them the best way.

The benefits of audience analytics

Audience analysis can help organizations in many ways, it all depends on what business you run and what your objective is. Here are a few example benefits of audience analytics.


Time saving:

With analytics tools you can save valuable time by collecting and displaying your research data in a cost and time effective manners.



Knowing your audience can help you attract the right people for your product/service


Promoting towards your audience becomes easier when you understand what resonates the best with your audiences.

Reaching your customers

 With the collected data it becomes easier to understand and know where your costumers are active.

Types of audience analysis

  • Situational analysis
  • Demographic Analysis
  • Psychological Analysis
  • Attitudes Analysis
  • Beliefs Analysis
  • Values Analysis
  • Multicultural Analysis
  • Language Analysis
  • Cognition Analysis
  • Ethnocentricity Analysis
  • Interest and Knowledge Analysis

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