What is SEO?
SEO optimization, or search engine optimization, is an online marketing specialism that ensures that your website scores organically on relevant search terms in search engines. This is usually done through Google. SEO is the optimization of the findability of a site. Several strategies are possible for search engine optimization: it takes a while for the results of your efforts will be visible, but with the right knowledge and perseverance you will achieve a stable top position. With this strategy you can increase your positions directly and indirectly. Our team approaches all of our customers differently. Every customer has different goals.
In the past you could manipulate Google with certain tricks to improve your rankings. Nowadays that is no longer possible. Google now uses advanced machine learning algorithms that use more than 200 factors to determine rankings. In addition, manipulation is penalized, and relevant pages are now rewarded. Search engine optimization is certainly possible. We use our expertise, well thought-out strategies that can differ per customer and we use our data-driven approach.