Search engine optimization

SEO

Do you want to be found easier in search engines such as the largest search engine: Google? With Search Engine Optimization (SEO) you score more online exposure and attract the right visitors to your website. Search engines play an important role in the purchasing process of consumers and entrepreneurs. Almost everyone uses search engines to find services, products and information. The result of SEO optimization often takes a while, but you get more relevant visitors and more conversions. You will experience these results in the long run, and it will take your site to the top.

What is SEO?

SEO optimization, or search engine optimization, is an online marketing specialism that ensures that your website scores organically on relevant search terms in search engines. This is usually done through Google. SEO is the optimization of the findability of a site. Several strategies are possible for search engine optimization: it takes a while for the results of your efforts will be visible, but with the right knowledge and perseverance you will achieve a stable top position. With this strategy you can increase your positions directly and indirectly. Our team approaches all of our customers differently. Every customer has different goals.

In the past you could manipulate Google with certain tricks to improve your rankings. Nowadays that is no longer possible. Google now uses advanced machine learning algorithms that use more than 200 factors to determine rankings. In addition, manipulation is penalized, and relevant pages are now rewarded. Search engine optimization is certainly possible. We use our expertise, well thought-out strategies that can differ per customer and we use our data-driven approach.

The benefits of search engine optimization

  • Are you at the top? Then the organic search results inspire confidence in the searcher.
  • Higher CTR.
  • Lower costs.
  • Relevant website traffic.
  • Improves the quality of your website.
  • Sustainable growth.
  • Better visibility in all search engines.
  • Everyone can get started with SEO.

SEO subservices

  • SEO competition analysis
  • SEO copywriting
  • SEO scan
  • Local SEO
  • SEO technique
  • SEO social media
  • Keyword research
  • Outsource link building

SEO & Technics

SEO often starts with the technique. If you want to ensure good findability in search engines, you must have a good technical interpretation of your website. This gives you a solid foundation. If the technique is not in order, it does not matter whether your texts are written perfectly. There are three important factors when it comes to SEO & technology: The loading speed of your website, status codes and indexation. For example: Can a search engine see the content of your website? How fast does the website load? Are there any errors? And how does Google read the website?

 

We at iagroup.marketing continuously adapt to the latest technical developments. We start with a technical SEO analysis on your website and we make a full report of the results. Everything that comes out of the report is handled and resolved by our experts.

SEO & Content

SEO optimized content is extremely important for good organic findability. Think of images, videos and text. The content of your website is about the content. Do you provide good content? Then you have a better chance of better visibility. Based on a search term research, it is also important to choose dynamic content. Think of a blog post.

 

We start with: how do we ensure that our customer stands out in the search results? What can be done better? The content must be of good quality and appear structured. Our experts can create all kinds of content for you. This content is tailored per customer based on their goals, wishes and target group. Whatever content you are looking for, we make it for you.

SEO & Authority

When we talk about authority it is mainly about link building, link recruiting and the link profile. It is very important to look for external links pointing to your website. This ensures that you reach a higher position in search engines and the value of your website continues to grow. It is very important to find a balance between the quality and quantity when we talk about link building. We check the quality of the links that are linked to your page. Based on strategies, we at iagroup.marketing look at how we can make your website, score higher in the search engines, which ultimately leads to more authority.

Let’s Get Started

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